Videos are the centerpiece of most marketing strategies these days. After all, Companies using video get 41% more web traffic than non-users. And it’s easy to understand why. We’re so bogged down with images coming at us from billboards or online ads. Seeing a video is more engaging and exciting. A study even found that 54% of consumers want to see more video content from brands they support.
So let’s say you want to start making videos for your brand or business but you don’t know how or where to start. It may seem daunting but if your concept is simple enough you shouldn’t have that much of a problem creating your first branded video. Here are a few tips that will make tapping into the realm of video marketing easier than you think.
First, you have to find your camera. This sounds obvious but it’s important to know your strengths and what you’ll be able to operate before shooting. A DSLR or camcorder are my recommendations for first-timers. And if you want something even more foolproof there are smartphones that have a high enough camera quality to get the job done.
You’ll also need some support for your recording device. I suggest getting a good basic tripod to start, just make sure you have a mount that can fit whatever camera or phone you decide to use. This will make your footage steady, giving your video a professional look. You can experiment with moving the camera later but remember, no one likes shaky video. Unless that’s on-brand with what your creating, like a travel vlog or a home video.
Remember: the more artistic and obscure your recording device is, the more difficult it is to handle the files. It might seem like a good idea to use your dad’s old Super 8 but getting that film developed and transferred to a digital file might be more expensive and time-consuming than you think.
If you’re just starting out any digital recording device is a safe bet. You can easily transfer files with your smartphone through airdrop or by plugging your device into your computer.
If you think back to your all-time favorite commercials they probably use popular and memorable music. So naturally, your first instinct is to use tracks from your favorite artist too. But if you’re posting your video on social media it’s not that simple. Most music is protected under copyright laws. You need to buy the rights to use the songs you want and the more popular the track the more expensive. If you use a song you didn’t buy the rights to, your video will be flagged and taken down.
You could try finding DJ mixes of those same songs but there’s still a chance those mixes could be flagged. To be safe check out sites like Audiojungle and Musicbed. It might not have the exact vibe you had in mind but you can find professional-quality songs from $15 up to $250 for something more unique.
After you’ve shot the footage you’ll have to figure out how to edit it all. Luckily most laptops and desktops come with some sort of video editor. For Mac users, the simple and effective iMovie is where you want to begin. If you plan on editing long term I suggest investing in something like Adobe Premiere Pro CC, or Final Cut Pro. I like Adobe Creative Suite because all of those programs come with the subscription.
But something to be aware of when your editing, especially if you have little editing experience, is to not go overboard with editing effects. Often big transitions between cuts can be distracting in a video and make it look unprofessional. If possible try not to use any transitions but if it’s really necessary cross dissolves are easy on the eyes.
When you’re done editing your video you’ll have to export it before you’re able to post it anywhere. Before you export the video you have to choose how you want your final product to look. The size of the file depends on how much quality you need (is your audience viewing it on a phone or a laptop?) and the quality of the video will largely depend on how many frames per second you choose to export the file.
Try to find an option to export at 24 frames per second, a speed that most accurately imitates how the human eye actually sees the world. This is a great way to add a cinematic quality to your work. At 30 frames per second your video will look hyper-real like you’re watching footage from a home video or a news station.
Also, your file sizing could be a problem when you post something online or try to share it with others. When posting to Instagram or other social media you need to find the file limitations. Usually, you’ll be okay with a file size under 100 MB. These days platforms are getting better at accommodating larger length videos.
With more accessible digital editing programs and cheaper recording devices, it’s easier to create a video for your brand or business these days. But these are just the basics. Depending on the vision and scale of your future video project there could still be more to consider. Not everyone has the time to commit to assembling a production. Businesses like us at Mxxdprints take care of all the hassle and plus we know what we’re doing. However, if you do want to give it a shot start brainstorming some concepts. Something close to your vision and start working towards making video content that will catch your customer's eye. Let’s be real you’re competition might be one step ahead of you.